Marketing & Communications Work Samples
Over the course of my academic and extracurricular experiences, I’ve developed several marketing and communications projects.
UCLA MPH - Healthcare Marketing Final Project
Demand Forecast for Denosumab
For this project, based on a Kellogg School of Management case study, I created a comprehensive demand forecast for Amgen’s two novel osteoporosis medications, Prolia® and Xgeva®. I conducted a market assessment, defined their unique target markets, performed a competitive analysis and a stakeholder analysis, and proposed sample consumer buying journeys. Based on this information, as well as data from the case, I created a demand forecast for the products 3 years following their entry to the market.
UCLA MPH - Healthcare Marketing Project
Analyzing the Brand Strengths of Marlboro
I conducted this global brand study of Marlboro as part of an extra-credit group project for my healthcare marketing class. I was curious to explore the brand from a public health lens, and understand the ways in which it cultivated such a strong global appeal to a well-documented risk behavior. (Click the image to view)